Fifty Shades trilogy sells more than a million on Kindle in the UK

Published by Emma Lee-Potter in on Tuesday 26th June 2012

My first romantic novella, Olympic Flames, has just been published as an ebook and like every writer I know, I check every other hour to see how many copies it has sold.

But my jaw dropped this morning when a press release from Amazon dropped into my in-box. EL James, the London-based mother-of-two who created the hit Fifty Shades trilogy, has just become the first author to sell more than one million books at the Kindle store.

Gulp. The trilogy only came out in March and the first of the three, Fifty Shades of Grey, is now the best-selling Kindle book of all time on The movie rights have been sold and the Kindle edition is outselling the print book at a rate of more than two to one (call me a cynic but it could be because when you’re sitting on a jam-packed train into work, your fellow passengers can’t spot you’re reading a steamy bestseller on a Kindle).

“EL James’s books have become the fastest-selling and the best-selling series ever on Kindle,” says Gordon Willoughby, director of EU Kindle. “That’s an exceptional achievement for a debut novelist and we’re excited to see her pass the one million sales milestone.”

In gloomy times, when the publishing business is tougher than ever, EL James’s story is certainly an inspiring one. For debut novelists and old-timers alike…

2 comments so far

  • I just found your blog, or rather stumbled upon it. When I first learned of ‘Fifty Shades’ huge success I was surprised and intrigued. Once I read the book (I also wrote about it on my blog) it become quite clear to me that clever combination of certain ingredients was packaged to reach mass audience and it sure delivered splendidly.



  • Really interesting, Daniela. I’m going to read your blog – and must read Fifty Shades too. I’ll be fascinated to work out quite how it’s been such a massive hit.

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