The art of haggling – and a free Laura Marling CD

Published by Emma Lee-Potter in on Sunday 4th December 2011

I like a bargain as much as anyone. My purse is stuffed with discount vouchers and cuttings snipped out of newspapers and magazines – from a Paperchase offer in today’s Observer to a handful of dog-eared Tesco vouchers.

But apparently what we should be doing in these cash-strapped times, and especially in the run-up to Christmas, is haggling. Richard Lloyd, executive director of Which? magazine, says: “Christmas doesn’t have to be cancelled. Savvy shoppers can save money with online deals, discount days and pre-Christmas sales. You should compare prices between stores and don’t be afraid to haggle to get the best price.”

Apparently everyone is doing it, including Sun columnist Jane Moore, whose husband got £3,000 off her new car by haggling. Well, lucky her, but the trouble is that in order to get a great deal in the shops you have to be a very cool, confident customer. Not only that, I reckon that shops dishing out discounts probably have a cut-off price they’d sell the goods at anyway. You only have to look at the zillions of on-line offers around right now to realise that. I’ve currently got emails giving 15 per cent off at Cologne & Cotton, Emma Bridgewater, the Conran Shop and more arriving by the day.

When it comes to haggling, though, you’ve either got what it takes or you haven’t. I remember my mother giving it a go at Covent Garden market years ago. Browsing at a clothes stall, she spotted some trousers for £15 and a top for £10 and asked the stall-holder “can you do the two for £30?” He clearly couldn’t believe his ears. “Yep, I think I can,” he said, quickly wrapping the items up.

I’ve clearly inherited her bartering skills. Looking for an outfit to wear to a wedding, I spied a chic straw boater at a posh Battersea milliner’s. The price tag next to it said £75 so I went in and tried it on. It was perfect. “I’ll have it,” I said. “That’ll be £70,” said the assistant. “Er, shouldn’t it be £75?” I queried and duly paid the more expensive price. When we got outside my husband rolled his eyes in despair. “You are the only person I know who manages to barter the price up,” he said.

PS. It wasn’t just the Paperchase offer that made me buy the Observer this morning. As I mentioned a couple of months back, I’m a huge fan of Laura Marling. So I could hardly believe my luck when a Laura Marling CD featuring ten live and studio tracks (some from her recent tour of English cathedrals) came free with today’s issue. It has quite made my day. And I didn’t even have to haggle to get it!


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