The new Marks & Spencer ad – and dressing for middle-age

Published by Emma Lee-Potter in on Saturday 8th September 2012

Thank goodness Marks & Spencer has seen sense and ditched those annoying ads starring Dannii Minogue, Myleene Klass and Twiggy in favour of a campaign featuring professional models.

The new line-up ranges from 20 to 56 in age and from the curvy to the slender.

Actually, the oldest model is the most stunning of the lot. With her long grey hair, high cheekbones and glowing skin, Yasmina Rossi is like a breath of fresh air. She shows women of, ahem, indeterminate age that it’s perfectly possible to age in style.

The clothes look pretty good too. When I popped into M&S at London’s Westfield this week I spotted loads of covetable outfits – elegant tailored coats, pencil skirts and (I can’t believe I’m saying this) a rather fetching pair of floral Jacquard trousers. There wasn’t a flouncy skirt or asymmetric cardigan in sight.

I hope that all the other high street stores follow suit. It’s about time they realised that when women hit middle age they don’t suddenly yearn to dress in beige twinsets and trousers with elasticated waists.

Mind you, it doesn’t mean that we want to copy Carol Vorderman’s tightly-cinched dresses or Kate Garraway’s alarming new hair extensions either. We don’t!


6 comments so far

  • Beige twinsets and pearls. Aaarrrggghh.

    I’m so glad that M&S are looking at their stock and promotion again. I hadn’t realised that they were, but it’s high time they did.

    Just after Per Una opened, it seemed to come alive as a store, and I bought a lot of clothes there. Recently, though, I haven’t seen anything that fits the bill. It’s time they had a fashion overhaul.

    Happy are they who can go to France, the home of fashion, on a regular basis!

    Liz X

  • I applauded M&S on Twitter for taking a lead and they sent two very gracious replies. I had my eye on one of the dresses I’d seen in two magazine editorial pieces until I saw it in the print ad today. Sadly it’s way too short. Maybe with trousers.

  • Oh that’s annoying, Gail. I wish some of the dresses were longer too. But luckily I’m quite short so dresses that are like minis for supermodels are knee-length for me!

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